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Google Ads case study · Supplements: Supplements brand

Six months of scale: monthly revenue up 20 times while spend grew from $15.6K to $395K a month.

$50K → $1M a month in 6 months

  • Channels: Search, Shopping, PMax, Demand Gen
  • Market: Supplements

Before and after, month by month

Google Ads account overview, march 2026
BeforeMarch 2026
Google Ads account overview, april 2026
April 2026
Google Ads account overview, may 2026
May 2026
Google Ads account overview, june 2026
June 2026
Google Ads account overview, july 2026
July 2026
Google Ads account overview, august 2026
August 2026
Google Ads account overview, september 2026 (incl. projected)
AfterSeptember 2026 (incl. projected)
  • $50.5K to $1.01MMonthly revenue
  • $15.6K to $395KMonthly ad spend
  • 2.97Blended ROAS
  • $916K in ad spend turned into $2.72M in tracked revenue, March to September 2026
  • Monthly revenue from $50.5K (March) to $1.01M (September)
  • Spend per day from $504 to $13.2K, at a 2.55 ROAS in September

Where they started

In March 2026 the account spent $15.6K and brought in $50.5K in tracked revenue, a 3.23 ROAS.

What we did

First the foundation: branded Search rebuilt with a phrase and exact split and geo separation, feeder logic across Shopping, and price, promo and sitelink assets plus new ads in AI Max. Then the scale: the best Demand Gen video moved into its own scaling campaign, and Canada got more Shopping budget after it proved the most efficient market. In September spend on Shopping, Search and Performance Max more than doubled, with non-brand title tests and a new-customer-only Performance Max.

The result

September brought in $1.01M on $395K of spend: 25 times the March spend at a 2.55 ROAS. September includes projected conversions.

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Let’s scale

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Get My Free Google Growth Plan$50M+ revenue generated for 100+ brands