Google Ads case study · Sportswear: Sportswear brand
$223K in ad spend turned into $1.29M in tracked revenue, with ROAS above 3.5 in every single month.
$1.29M in 9 months
- Channels: Search, Shopping, PMax, Demand Gen
- Market: Sportswear
Before and after, month by month









- $30.6K to $296KMonthly revenue, Jan to Jul
- $1.29MTracked revenue
- 5.81Blended ROAS
- $1.29M in tracked revenue from $223K of ad spend, January to September 2026
- ROAS above 3.5 in every month, with revenue peaking at $296K in July
- Performance Max consolidated from 11 campaigns to 6, Shopping rolled out to three new markets
Where they started
In January 2026 the account spent $5.3K and brought in $30.6K in tracked revenue.
What we did
The best seller got its own Shopping, Performance Max and Demand Gen campaigns, each with its own budget and target. Every seasonal drop went live fast across Demand Gen, Performance Max and Shopping. Demand Gen on customer match, add-to-cart and remarketing audiences won back warm traffic, negatives and pauses cut the waste, and a custom landing page went live for the top product.
The result
Q3 revenue was 4.8 times Q1, and ROAS stayed above 5 in every quarter. September includes projected conversions.
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