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Google Ads case study · Sportswear: Sportswear brand

$223K in ad spend turned into $1.29M in tracked revenue, with ROAS above 3.5 in every single month.

$1.29M in 9 months

  • Channels: Search, Shopping, PMax, Demand Gen
  • Market: Sportswear

Before and after, month by month

Google Ads account overview, january 2026
BeforeJanuary 2026
Google Ads account overview, february 2026
February 2026
Google Ads account overview, march 2026
March 2026
Google Ads account overview, april 2026
April 2026
Google Ads account overview, may 2026
May 2026
Google Ads account overview, june 2026
June 2026
Google Ads account overview, july 2026
July 2026
Google Ads account overview, august 2026
August 2026
Google Ads account overview, september 2026 (incl. projected)
AfterSeptember 2026 (incl. projected)
  • $30.6K to $296KMonthly revenue, Jan to Jul
  • $1.29MTracked revenue
  • 5.81Blended ROAS
  • $1.29M in tracked revenue from $223K of ad spend, January to September 2026
  • ROAS above 3.5 in every month, with revenue peaking at $296K in July
  • Performance Max consolidated from 11 campaigns to 6, Shopping rolled out to three new markets

Where they started

In January 2026 the account spent $5.3K and brought in $30.6K in tracked revenue.

What we did

The best seller got its own Shopping, Performance Max and Demand Gen campaigns, each with its own budget and target. Every seasonal drop went live fast across Demand Gen, Performance Max and Shopping. Demand Gen on customer match, add-to-cart and remarketing audiences won back warm traffic, negatives and pauses cut the waste, and a custom landing page went live for the top product.

The result

Q3 revenue was 4.8 times Q1, and ROAS stayed above 5 in every quarter. September includes projected conversions.

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