Google Ads case study · E-commerce: E-commerce brand
From CA$7.33K in its launch month to CA$1.82M in revenue a month, with ROAS above 4 at every step.
CA$4.65M in 8 months
- Channels: Search, Shopping, PMax, Demand Gen
- Market: E-commerce
Before and after, month by month
- CA$7.33K to CA$1.82MMonthly revenue
- CA$1.77K to CA$411KMonthly ad spend
- 5.22Blended ROAS
- CA$890K in ad spend turned into CA$4.65M in tracked revenue, January to August 2026
- Monthly revenue from CA$7.33K in the launch month to CA$1.82M in August
- Last 30 days to 17 September: CA$534K spend, CA$1.83M revenue, a 3.43 ROAS
Where they started
A new account, launched in January 2026 on CA$1.77K of spend in a partial first month.
What we did
Branded demand split out first, feed-only Performance Max built on the search terms that already convert, and the first Demand Gen remarketing. Then Demand Gen image and video prospecting, creative recycling and Shopping title tests on the search themes that convert. Every validated single-video winner moved into its own scaling campaign, and the budget followed it.
The result
Nearly two thirds of the revenue landed in July and August, as spend scaled 5 times from June. The account now runs at about CA$17.8K a day.
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