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Google Ads case study · Pet: Luxury pet brand

Google went from an unstructured side channel to the brand’s number one revenue channel in 90 days.

£17.8K → £60.1K a month in 90 days

  • Channels: Search, Shopping, YouTube
  • Market: Pet

Before and after, month by month

Google Ads account overview, month 1
BeforeMonth 1
Google Ads account overview, month 2
Month 2
Google Ads account overview, month 3
Month 3
Google Ads account overview, month 4
AfterMonth 4
  • 3xRevenue in 90 days
  • −64%Cost per acquisition
  • 2.3xPerformance vs Meta
  • 3x revenue in 90 days
  • 64% decrease in CPA
  • Beat Meta performance by 2.3x

Where they started

This luxury pet brand had built a strong organic foundation but struggled to scale paid. They lacked the structure and segmentation to get the most out of Google Ads, and had no Shopping campaigns in place.

What we did

We built a complete ecosystem from scratch: branded and non-branded search segmented, Shopping and video campaigns launched, and the strategy aligned to profit-based ROAS targets.

The result

Within 90 days Google became their number one revenue channel.

Get My Free Google Growth Plan$50M+ revenue generated for 100+ brands

Let’s scale

Want results like these?

If you are serious about scaling with less stress and more profit, let’s talk.

Get My Free Google Growth Plan$50M+ revenue generated for 100+ brands