Google Ads case study · Baby: Baby and family brand
From a blank account to $191K in tracked revenue in three months, with ROAS above 3 every month.
$0 → $191K in 3 months
- Channels: Search, Shopping, PMax, Demand Gen
- Market: Baby
Before and after, month by month
- $19.6K to $95.4KMonthly revenue
- $4.5K to $29KMonthly ad spend
- 3.34Blended ROAS
- $57.1K in ad spend and $191K in tracked revenue, July to September 2026
- Live in five markets in the first week: US, UK, UAE, Australia and Canada
- A survey of 252 customers turned into landing pages for the buyers who really convert
Where they started
No Google Ads before July 2026: zero spend and zero revenue in June.
What we did
Brand Search and Shopping in five markets went live on 6 July, then a full Performance Max build for the US and feed-only Performance Max for Australia and Canada. In September came Demand Gen with the best video, and a new Shopping campaign for a custom product page built around a winning use case. A survey of 252 customers showed 39% of buyers were grandparents, so the next pages are built for them.
The result
Revenue went from $19.6K in July to $75.9K in August and $95.4K in September, with ROAS above 3 every month. Next, the plan is to scale spend to $50K a month, then $100K.
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