Google Ads case study · DTC: DTC brand from zero
A new account to $1.4M in revenue in six months, on $203K of ad spend.
$0 → $1.4M in 6 months
- Channels: YouTube, Search, Shopping
- Market: DTC
The account
- $1.4MRevenue in 6 months
- $203KAd spend
- $1.29Average CPC
- $1.4M in conversion value from late December 2025 to June 2026
- $203K spent, about 6.9x return
- 157K clicks at a $1.29 average CPC
Where they started
No Google Ads history. What the brand did have: a strong offer, good pages and creatives, and an owner who moved fast.
What we did
A big focus on YouTube and mid and top of funnel Search, segmented by ICP. We never bundle everything together. On Shopping we duplicated the feed and rewrote the titles for each winning angle.
The result
$1.4M in revenue in six months. This is what Google can do when the foundation is in place.
Get My Free Google Growth Plan$50M+ revenue generated for 100+ brands
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Let’s scale
Want results like these?
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Get My Free Google Growth Plan$50M+ revenue generated for 100+ brands