Google Ads case study · Supplements: Sleep supplement brand
We took over the whole account and doubled monthly revenue in two months, while spend scaled with it.
$155K → $328K a month
- Channels: YouTube Shorts, Search, Shopping, PMax
- Market: Supplements
Before and after, month by month
- $155K to $328KMonthly revenue
- $34.3K to $89.1KMonthly ad spend
- 2,319 to 5,068Conversions a month
- Monthly revenue from $155.4K (April) to $242.4K (May) to $328K (June)
- Conversions from 2,319 to 5,068 a month
- Spend scaled from $34.3K to $89.1K a month at a 3.27 ROAS
Where they started
The brand handed us the whole account. Shopping was inefficient and Performance Max had few audiences or signals to learn from.
What we did
We scaled with YouTube Shorts and mid and top of funnel Search, sent that traffic to advertorials, and rebuilt the Shopping feed and titles. Then we launched full-build PMax campaigns, one ICP per asset group, each with its own copy, creatives and page.
The result
Within four weeks revenue was up from $155K to $242K a month. The month after, it reached $328K, and it keeps scaling.
Get My Free Google Growth Plan$50M+ revenue generated for 100+ brands
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Let’s scale
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Get My Free Google Growth Plan$50M+ revenue generated for 100+ brands